Chinese Automaker Revives the Freelander SUV

Eleven years after production of the Land Rover Freelander ceased, the Jaguar Land Rover and Chery alliance announced the revival of the famous brand. Now, Freelander is not a separate model but an independent brand of electric vehicles, the first representative of which is a full-size crossover.

The new model, which debuted at the Chery Business Summit, is based on the Concept 97 and targets the premium family SUV segment, with significantly larger dimensions than its predecessor.

The Freelander 8’s design was developed under the guidance of Phil Simmons, the designer behind the original 1997 Freelander and the Range Rover L322. The exterior combines modern trends with recognizable retro references: a distinctive “stepped” body, signature triangular windows, dual headlights, and a hood with two characteristic creases. However, in terms of dimensions, there is less continuity: the new model is 5.1 meters long, comparable to the Defender 130.

The Freelander 8’s interior was designed with technology and comfort in mind. A wide-format display stretches across the entire dashboard, complemented by a separate touchscreen for the multimedia system. Notably, the manufacturer has retained physical rotary switches and an analog climate control panel, which simplifies interaction with the vehicle while driving. The second row features separate “captain's” seats with massage, ventilation, and “zero gravity” modes, while the third row is designed to comfortably accommodate two passengers.
In addition to all-electric versions, the new model is expected to include extended-range electric vehicle (REEV) variants, where the internal combustion engine is used exclusively to recharge the battery.

The new Freelander is expected to debut in China in the second half of 2026. Prices have not yet been announced.