Audi announced Concept C in the spirit of TT and racing cars of the 1930s

Audi unveiled a new concept car — the Concept C model, designed to mark the company's course towards a “radically new generation” of cars. At least, that is the view of Audi's marketing department.

The Concept C is a kind of reboot of Audi's design philosophy. Inside, the emphasis is on a minimalist interior with large physical buttons. The 10.4-inch screen is hidden in the dashboard and only appears on command, while the touch-sensitive backlighting elements are only visible when the driver needs them.

On the outside, the car references two eras at once. It echoes the iconic Audi TT, which ceased production in 2023. In addition, the design is inspired by the legendary Auto Union racing cars of the 1930s.

The model has no rear window, with digital mirrors providing visibility. No details are available about its technical specifications. The concept is fully electric and rear-wheel drive.

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